Herbatint Hair Color

Herbatint specializes in natural hair colour and care products made from botanical extracts. Founded in 1970, Herbatint has the expert in permanent herbal hair colouring without ammonia by paying attention to quality control of the raw material, GMP standards, microbiological and toxicological analysis of the end product.

Herbatint

Creators of the first ammonia-free natural hair dye, Herbatint is an herbal hair dye brand made with natural ingredients.

Brand History of Herbatint Hair Color

Established in 1970, Herbatint was founded by herbalist Michele Albergo and owned by Antica Erboristeria. Their flagship product was the permanent gel and Royal Jelly shampoos. It has always believed in the power of clean beauty and still stands by its founding principles:

  • Expertise: Herbatint believes in creating expert products based on research, innovation, and natural ingredients with proven efficacy
  • Sustainability: They promote the reuse of materials and have implemented environmentally-friendly business practices
  • Balance: They find a balance between offering environmentally friendly products that are also effective and natural
  • Inclusivity: Herbatint products work on a diverse range of hair types and textures
  • Safety: Their products that are safe for all skin types

Fast-forward to 2012, when Antica Erboristeria was acquired by La Financiere Maconnaise, a French group of natural cosmetics. By 2016, they were recognized as a B Corp and Benefit Corporation, and in 2017, their headquarters relocated north of Rome. Their site is LEED (Leadership in Energy and Environmental Design) certified and is responsible for the whole production chain, from research to manufacturing and distribution.

Herbatint prioritizes the health of the planet and animals in everything it does. It uses less energy than a standard industrial building, is powered by green energy from wind and solar sources, and advocates for animal rights; therefore, it doesn’t test on animals. Herbatint is available in 41 countries and is a leader in permanent, ammonia-free hair colour.

Quality Control Process

Herbatint is made with 8 organic herbs and has been tested on sensitive skin to ensure its safety. Antica Erboristeria controls the whole manufacturing process from research to final product to ensure their strict standards are followed.


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