Genuine Health



Genuine Health is best known for their award winning Greens+ Formula. Genuine Health supplements are trusted and include: Marine Collagen, omega 3, Fermented Vegan Protein, Advanced Probiotics and Fast Joint Care. For over 25 years, Genuine Health has delivered natural, science-based supplements that supports your body with nourishment. Where to buy Genuine Health? Right here on NationalNutrition.ca

Genuine Health

Driven by the motto "great health gives you the freedom to live the life you want to live," Genuine Health is a Toronto-based company committed to making you feel your best. They accomplish this through quality natural health formulations that provide optimal energy, nourishment, mood, cognition, movement, skin and gut health.

Humble Beginnings & Company Values

Founded nearly three decades ago by Stewart Brown, who is still the company's CEO, Genuine Health began as a health food store called Supplements Plus in Toronto.

Since the beginning, they always wanted to provide consumers with what they need, before they need it. That's why innovation is engrained in the Genuine Health brand we know and love today. In fact, they have many firsts in the world of supplements, including:

  • Formulating the first superfood products
  • The first to make fermented supplements, including fermented protein
  • Selling the first natural eggshell membrane formula
  • The first to promote the benefits of phytonutrients and food-based supplements
  • The first to launch a superfood line for digestive health
  • The first natural supplement company to become Bcorp-certified

Aside from innovation, Genuine Health also stands firm on caring for the planet by sourcing sustainable ingredients for all its formulas.

Strict Quality Assurance

Genuine Health is serious about quality. This is why they prepare science-based supplements that are pure, natural and GMO-free.

For starters, they turn to scientific research to discover what health concerns matter the most to you. This way they can be sure their products are not only making an impact; but are backed by scientific evidence. Their team of naturopathic doctors, nutritional researchers, scientists and fitness experts delve into the latest research to help them come up with innovative formulas.

After finalizing a formula based on scientific evidence, they ethically source pure ingredients from their trusted partners. Each ingredient goes through various tests for purity and active ingredient concentration.

Once products are completed, they follow rigorous quality assurance protocols that go beyond industry standards. Not only are their manufacturing plants Natural Products and Drug Establishment Licensed, but they also follow GMP (Good Manufacturing Practices). Genuine Health was also the first natural health company to complete nine studies on a superfood supplement.

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